The Boulevard alternative that doesn't punish you for growing
Boulevard looks great — but its pricing scales against you, and aesthetic features cost extra. Gracero gives you the same modern experience with everything included.
Boulevard built a premium booking and payments platform with polish. But as your clinic grows, the bill grows faster — premium tiers, per-location fees, and add-on charges for features that should be standard. Gracero matches the quality at a fairer price, with the aesthetic layer built in.
Gracero vs Boulevard, side by side.
| Gracero | Boulevard | |
|---|---|---|
| Online booking & calendar | ||
| Payments & POS | ||
| Memberships & recurring billing | ||
| Client CRM | ||
| Modern, fast interface | ||
| Digital consent forms | Add-on | |
| Before-&-after photos | Add-on | |
| Treatment charting (units, ml, settings) | ||
| Marketing & review requests | Add-on | |
| Fair, transparent pricing |
What Gracero gives you that Boulevard doesn't.
Everything included — no add-on fees
Boulevard charges extra for consent, photos, and marketing. Gracero includes all of it in one plan. No surprise line items when you add your second location.
Pricing that scales with you, not against you
Boulevard's premium tiers and per-location fees add up fast. Gracero is fairly priced for independent clinics and small groups — same features, lower bill.
The aesthetic layer, built in
Treatment charting with Botox units, filler ml, and laser settings is native to Gracero. Boulevard doesn't offer it at all — not even as an add-on.
Ready to see the difference?
A 15-minute demo: booking, payments, memberships, and the aesthetic layer, all in one platform.
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Everything you're wondering.
See Gracero run your clinic.
A 15-minute demo: booking, payments, memberships, and the aesthetic layer, all in one platform.
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