The Boulevard alternative that doesn't punish you for growing
Boulevard is polished — but its pricing punishes growth, and its aesthetic features are add-ons. Gracero gives you the same modern experience with everything included.
Boulevard built a premium booking and payments platform that looks great. But as your clinic grows, the costs add up fast — premium pricing tiers, per-location fees, and add-on charges for features that should be standard. Gracero delivers the same polish at a fairer price, with the aesthetic layer built in.
Gracero vs Boulevard, side by side.
| Gracero | Boulevard | |
|---|---|---|
| Online booking & calendar | ||
| Payments & POS | ||
| Memberships & recurring billing | ||
| Client CRM | ||
| Modern, fast interface | ||
| Digital consent forms | Add-on | |
| Before-&-after photos | Add-on | |
| Treatment charting (units, ml, settings) | ||
| Marketing & review requests | Add-on | |
| Fair, transparent pricing |
What Gracero gives you that Boulevard doesn't.
Everything included — no add-on fees
Boulevard charges extra for consent, photos, and marketing. Gracero includes all of it in one plan. No surprise line items as you grow.
Pricing that doesn't punish growth
Boulevard's premium tiers and per-location fees add up fast. Gracero is fairly priced for independent clinics and small groups — the same features, without the premium bill.
The aesthetic layer, built in
Treatment charting with Botox units, filler ml, and laser settings is native to Gracero — not available at all on Boulevard, even as an add-on.
Ready to see the difference?
A 15-minute demo: booking, payments, memberships, and the aesthetic layer, all in one platform.
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Everything you're wondering.
See Gracero run your clinic.
A 15-minute demo: booking, payments, memberships, and the aesthetic layer, all in one platform.
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