The Boulevard alternative that doesn't punish you for growing
Boulevard looks great — but its pricing scales against you, and aesthetic features cost extra. Gracero gives you the same modern experience with everything included.
Boulevard built a premium booking and payments platform with polish. But as your clinic grows, the bill grows faster — premium tiers, per-location fees, and add-on charges for features that should be standard. Gracero matches the quality at a fairer price, with the aesthetic layer built in.
The short answer
Boulevard and Gracero are both premium, modern platforms. The difference is the bill's shape: Boulevard's published med-spa tiers run $140–$410 per month per location (annual billing) with forms, ePrescribe, and other capabilities in add-ons and higher tiers, while Gracero is a flat $149 or $299 with the aesthetic layer and AI agents included.
Gracero vs Boulevard, side by side.
| Gracero | Boulevard | |
|---|---|---|
| Online booking & calendar | ||
| Payments & POS | ||
| Memberships & recurring billing | ||
| Client CRM | ||
| Modern, fast interface | ||
| Digital consent forms | Add-on | |
| Before-&-after photos | Add-on | |
| Treatment charting (units, ml, settings) | ||
| Marketing & review requests | Add-on | |
| Fair, transparent pricing | ||
| Programs & health tracking | ||
| Loyalty & referral program | ||
| Payroll & commissions | Partial | |
| Built-in AI agents |
What Gracero gives you that Boulevard doesn't.
Everything included — no add-on fees
Boulevard charges extra for consent, photos, and marketing. Gracero includes all of it in one plan. No surprise line items when you add your second location.
Pricing that scales with you, not against you
Boulevard's premium tiers and per-location fees add up fast. Gracero is fairly priced for independent clinics and small groups — same features, lower bill.
The aesthetic layer, built in
Treatment charting with Botox units, filler ml, and laser settings is native to Gracero. Boulevard doesn't offer it at all — not even as an add-on.
Ready to see the difference?
A 15-minute demo: booking, payments, memberships, and the aesthetic layer, all in one platform.
Book a demoGracero vs Boulevard pricing
Boulevard publishes per-location tiers for med spas — from $140/mo per location on annual billing at the entry tier to $410/mo at the top, with monthly billing priced higher and capabilities like clinical forms and ePrescribe sold as add-ons or gated to upper tiers. Gracero is flat: $149 or $299 per month per clinic, everything on the tier included, no per-location multiplication for your first location and no forms add-on.
| Gracero | Boulevard | |
|---|---|---|
| Pricing model | Flat per clinic | Per-location tiers, annual pricing shown |
| Published price | $149/mo · $299/mo | $140–$410/mo per location (annual) |
| Consent forms & charting | Included | Add-on / higher tiers |
| e-prescribing | Not offered (not an EMR, by design) | Add-on $65/mo + $45 per prescriber |
| AI agents | 7 included (Professional) | Not offered |
Boulevard figures are from their published pricing page as of August 2026 (med-spa toggle, annual billing) — verify current rates with the vendor. Full Gracero pricing at /pricing.
Switching from Boulevard to Gracero
White-glove, parallel-run migration — most clinics are live within days. Your history doesn't vanish: client records come with you, and your operational setup is rebuilt with a specialist.
- 1Export your data from Boulevard (clients, products, gift cards).
- 2We import clients, products, and gift-card balances, and verify totals against your export.
- 3Services, memberships, staff, and versioned consent templates are configured with you in guided onboarding.
- 4Parallel-run, then point your booking link at Gracero and go live.
When Boulevard is the right choice
Boulevard has real strengths: a polished product, a mature ecosystem, and deep investment in the premium salon-and-spa segment. If your operation is heavily built around Boulevard-specific add-ons and workflows your team loves — and the per-location, per-add-on bill isn't a pain point — switching costs may outweigh the savings. The clinics that leave are the ones watching the invoice climb as they grow.
Everything you're wondering.
See Gracero run your clinic.
A 15-minute demo: booking, payments, memberships, and the aesthetic layer, all in one platform.
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