Pricing explainer · Checked August 2026

Boulevard pricing, explained

Boulevard publishes its pricing — credit where due — but the sticker is a starting point, not a total. Here's the structure as published in August 2026, and how to compute what your clinic would really pay.

The published tiers

Boulevard's med-spa pricing runs on per-location tiers: the entry tier at $140/month per location with annual billing ($176 billed monthly), stepping through mid tiers in the $234–$328 range to $410/month per location at the top, with each tier unlocking more capability. Multiply by locations, and note the annual-versus-monthly gap of roughly 10–20% — the advertised figure is usually the annual one.

The add-ons that move the total

Capabilities clinics assume are included often aren't: clinical forms live in upper tiers or add-ons, and the Clinic/ePrescribe module is published at $65/month per location plus $45 per prescriber. Marketing capability scales by tier as well. Configure the tier your workflow actually needs — most med spas doing injectables need the clinical capabilities — before comparing against all-in platforms.

What to model before you sign

Three numbers decide your real bill: which tier carries the features you need (usually not the entry tier for a medical practice), your location count, and the add-ons. A single-location med spa on a mid tier with the clinic module typically lands in the $300–$500/month range before payment processing — a useful benchmark when a flat-priced platform quotes you one number.

How Gracero compares

Gracero publishes everything: $149/mo Essentials or $299/mo Professional, flat per clinic with unlimited team members — the aesthetic layer (versioned consents, treatment charting, before-&-after photos) and all seven AI agents included on Professional, payment processing at published rates, month to month. The full price list, including the voice AI add-on, is at gracero.ai/pricing — and the side-by-side is at Gracero vs Boulevard.

Questions, answered

Everything you're wondering.

Published med-spa tiers run $140–$410 per month per location on annual billing (monthly billing is higher), as of August 2026. Add-ons like the Clinic/ePrescribe module ($65/month per location + $45 per prescriber) are extra, and totals multiply per location. Verify current figures on Boulevard's pricing page.

No — Boulevard prices per location and tier rather than per user, which favors larger teams at a single site. The trade-off is that capability lives in tiers: getting specific features often means the next tier up for the whole location.

Gracero is $149–$299/month flat per clinic with consents, charting, photos, and all seven AI agents included on Professional — no per-location tiering for your first clinic and no forms add-on. The full comparison is at /compare/boulevard-alternative.

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