IV Therapy Pricing in 2026: Rates, Tiers, and Margins
The short answer
IV therapy pricing stacks by formulation complexity: basic hydration at the entry point, wellness cocktails in the middle, performance blends above that, and NAD+ at the premium tier. The margin math is supplies plus nursing time plus overhead against the session price, and memberships convert the occasional drip into predictable monthly revenue.
Key takeaways
- Price by tier, not by ingredient list: clients buy outcomes (energy, recovery, immunity), not milligrams.
- Know your fully loaded cost per drip (supplies, nursing time, overhead) before discounting anything.
- Memberships trade a per-session discount for predictable volume; the retention math usually wins.
- Review pricing against your local market on a schedule; a menu set at opening quietly ages out of position.
Per-session pricing by drip type
Basic hydration ($150-$200)
Normal saline or lactated Ringer's with optional electrolyte add-ons. Supply cost: $8 to $15 (IV bag, tubing, catheter, saline). Nursing time: 30 to 45 minutes including setup and monitoring. Total cost per drip: $25 to $35. At $175 average price, gross margin is 80% to 85%. This is your entry-level service, the one that gets first-time clients through the door. Price it competitively but not cheaply. Below $125 signals low quality.
Wellness cocktails ($200-$300)
Myers' Cocktail (magnesium, calcium, B vitamins, vitamin C) is the industry standard at $225 to $275. Immune boost formulations (high-dose vitamin C, zinc, glutathione) price at $250 to $300. Beauty drips (biotin, glutathione, vitamin C) at $225 to $275. Supply cost: $20 to $45 depending on the formulation (glutathione and high-dose vitamin C are the expensive components). Total cost per drip: $40 to $65. At $250 average, gross margin is 74% to 84%. This is where most client volume lives.
Performance and recovery ($275-$350)
Athletic recovery formulations (amino acids, B-complex, magnesium, anti-inflammatory components) at $275 to $350. Hangover recovery at $200 to $275 (essentially hydration plus B vitamins and anti-nausea medication). Supply cost: $30 to $55. Total cost per drip: $50 to $75. Margin: 75% to 80%. These drips attract a younger, event-driven demographic and perform well with mobile IV services and corporate wellness partnerships.
NAD+ infusions ($400-$500+)
NAD+ (nicotinamide adenine dinucleotide) is the premium offering in most IV lounges. Sessions take 2 to 4 hours (NAD+ must be infused slowly to avoid side effects). Supply cost: $60 to $120 (NAD+ powder is expensive at $40 to $80 per dose). Nursing time: significantly longer at 2 to 4 hours versus 30 to 60 minutes for standard drips. Total cost per drip: $100 to $150. At $450 average, gross margin is 67% to 78%. Lower margin percentage than basic drips but higher absolute dollar margin ($300 to $350 per session versus $140 to $165 for wellness cocktails).
Membership pricing strategy
Tier structure
Tier 1, Hydrate ($149-$179/month): 1 basic drip per month, 10% off additional drips, priority booking. Targets maintenance clients who want monthly wellness support. Tier 2, Wellness ($199-$249/month): 1 wellness cocktail per month, 15% off additional drips and add-ons, priority booking. The sweet spot, most members land here. Tier 3, Premium ($299-$399/month): 2 drips per month (any type except NAD+), 20% off NAD+ sessions, 20% off all add-ons, VIP booking. Targets high-frequency clients and health enthusiasts.
Membership math
A Tier 2 member paying $225/month with an included Myers' Cocktail ($250 retail value) costs the clinic $40 to $65 in supplies and nursing time. Net revenue per member: $160 to $185/month. With 100 Tier 2 members, that is $16,000 to $18,500/month in net membership revenue, before any additional drip purchases, add-on sales, or retail. Factor in 18% to 22% breakage (members who skip their monthly drip), and the effective margin increases further.
Add-on pricing
Add-ons are the highest-margin items in IV therapy. Glutathione push: $35 to $50 (cost: $8 to $12). B12 injection: $25 to $35 (cost: $2 to $5). Extra vitamin C: $20 to $30 (cost: $3 to $6). Biotin boost: $25 to $35 (cost: $4 to $8). Toradol (anti-inflammatory): $30 to $40 (cost: $3 to $5). Average add-on margin: 80% to 90%. A client adding two add-ons to a $250 drip increases the transaction to $310 to $330 with almost entirely incremental profit. Train your nursing staff to offer relevant add-ons based on the client's wellness goals, this is not upselling, it is personalized care.
Competitive pricing intelligence
IV therapy pricing is highly market-dependent. In major metros (LA, NYC, Miami), Myers' Cocktails price at $275 to $350. In mid-size markets, $200 to $250 is standard. In smaller markets, $150 to $200 may be the ceiling. Research your local competitors (most post menus on their websites) but do not race to match the lowest price. Compete on experience, convenience (online booking, short wait times), and clinical quality (RN-administered, physician-supervised). A client choosing between a $175 drip at a bare-bones clinic and a $250 drip at a premium lounge with heated recliners, streaming tablets, and complimentary snacks will often choose the premium experience.
Price the experience, not the bag
The IV bag itself is worth $8 to $15. What the client pays for is the clinical expertise, the formulation, the environment, and the convenience. Price accordingly. Clinics that price based on supply cost alone undervalue their service and attract price-sensitive clients who will leave for the next Groupon deal. Clinics that price based on the experience and outcome attract clients who value quality and stay for years.
The membership engine and member pricing run on Gracero memberships inside Gracero for IV therapy; the membership design itself is covered in the IV membership program guide.
Frequently asked questions
How should a new IV lounge set its first menu prices?
Cost up each drip honestly (supplies, nursing minutes, allocated overhead), survey what nearby lounges charge for comparable formulations, then position deliberately: at market for the entry drip that brings people in, with healthy margins on the premium tiers where comparison shopping is weaker. Publish the menu; hidden pricing suppresses bookings in this category.
What makes NAD+ priced so differently from other drips?
Time and product together: NAD+ infusions run far longer than a standard drip, occupying a chair and nursing attention for hours, and the compound itself costs more than vitamin blends. The price reflects chair-hours as much as ingredients, which is also why some lounges run NAD+ on specific days or dedicated chairs to protect regular throughput.
Should add-ons be priced individually or bundled?
Both, deliberately: individual add-on pricing (a vitamin push, extra glutathione) captures impulse upgrades at the chair, while bundled signature drips at a modest premium simplify choice for new clients. Watch which add-ons attach frequently and fold the winners into named formulations; a menu that evolves with attachment data outsells a static one.
How do membership tiers change the pricing math?
A membership trades margin per visit for frequency and predictability: the monthly fee usually includes one drip at an effective discount plus member pricing on extras. The model works when billing runs automatically with failed-payment retries and pause options, because every involuntary churn event hands back the revenue the discount was buying.
AI and healthtech product lead at Gracero. Writes about how AI agents are reshaping clinic operations, from automated booking to predictive analytics.