Glossary · Revenue & business model

What is Booking deposit?

A booking deposit is a partial payment collected when an appointment is booked, credited toward the service at checkout and forfeited under a disclosed no-show or late-cancellation policy. It converts a reservation from a costless claim on the calendar into a commitment with economics on both sides.

How it works in an aesthetic clinic

A clinic requires a $50 deposit on injectable appointments booked online. The card is charged at booking, the amount applies to the visit total, and the policy (with its 48-hour change window) is shown before payment. No-shows fall because the slot now has a price; consultation slots may stay deposit-free by design.

Booking deposit vs card on file

Booking depositMoney collected up front, applied to the service or forfeited per policy
Card on fileA stored payment method, charged only when a policy event actually occurs

Why it matters for clinic operators

Deposits are the single strongest no-show intervention available to a clinic, and clients of premium services accept them as normal. The policy must be automatic and disclosed at booking to stay fair, enforceable, and chargeback-proof.

On the platform: Booking & scheduling

Related terms

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